Just a heads-up — we'll be doing some maintenance on Oct 18, 2025, 11:50:00 PM. A few features might be unavailable for a short while.

Business

Neglecting or infrequent updates for key Mac lines

Under Tim Cook's leadership, Apple has faced criticism for infrequent updates and perceived neglect of its Mac product lines. While Cook has emphasized the importance of Macs in Apple's ecosystem, certain product lines have experienced extended periods without significant updates, leading to concerns among users and industry observers.

Mac mini: In 2017, Tim Cook assured customers that the Mac mini would remain an important part of Apple's product lineup. However, the Mac mini went without a significant update for several years, leading to speculation about its future.

Mac Pro: The Mac Pro experienced a notable delay in updates, with some users expressing frustration over the extended periods between refreshes.

MacBook Line: The MacBook lineup has seen periodic updates, but some users have noted that these updates are not as frequent or substantial as they would expect, especially when compared to other product lines.

Analysts have suggested that Apple's focus under Cook has shifted towards operational efficiencies and services, potentially at the expense of hardware innovation. This strategic direction has led to perceptions of neglect in certain product categories.

19 Oct, 2017

Sources